A Coastal Community Designed for
Northern Baja California
A Different Standard for Coastal Living in Northern Baja
Pueblo San Miguel introduces a more complete approach to residential development—one where housing, wellness, daily services, and infrastructure are considered together from the outset.
The result is a community that functions more efficiently, delivers a higher quality of daily life, and responds directly to the expectations of today’s buyer.
Project Overview
- 31+ hectare master-planned community
- Approximately 527 residences across multiple product tiers
- Two 21-story mixed-use towers
- Integrated wellness, lifestyle, and service components
- Projected residential revenue: ~$433M+
Virtual Tour
Vision
Pueblo San Miguel is conceived as a defining coastal community for Northern Baja—one that reflects how people expect to live today and into the future.
Rather than separating living, services, and experience, the project brings them together into a single, thoughtfully composed environment.
The objective is to create a place that is:
- Enduring in its design
- Efficient in its operation
- Relevant in its offering
- Meaningful in its contribution to the region
A Project of Lasting Impact
Pueblo San Miguel is positioned as a legacy development—one that will contribute to the long-term evolution of the region.
Its impact extends beyond the project itself:
- Establishing a higher standard for residential development in Northern Baja
- Creating sustained employment across construction and long-term operations
- Supporting regional economic growth through residential demand and tourism activity
Contributing to infrastructure advancement and responsible resource management
Location & Regional Context
Located along the Tijuana–Ensenada coastal corridor:
- Direct accessibility from Southern California
- Proximity to Ensenada’s continued growth
- Alignment with expanding coastal infrastructure and tourism activity
Within convenient reach of Southern California, without the constraints of its cost structure.
The site is also positioned near Bajamar, a well-established oceanfront golf destination, offering access to a premium recreational amenity without additional land or capital allocation.
Land Strategy
Primary Development Site:
- Approximately 31 hectares dedicated to the residential and lifestyle environment
Supporting Parcel (East of Highway):
- 3 to 5 hectares designated for operations, infrastructure, and staff housing
This separation ensures:
- A refined residential environment
- Efficient operational management
Long-term scalability
Master Plan
The project is organized as a cohesive, walkable environment structured around three primary components:
Residential Village
A series of interconnected neighborhoods composed of villas and townhomes, arranged along landscaped streets, courtyards, and central gathering areas.
Vertical Towers
Two 21-story structures positioned as architectural anchors within the community.
- First 3 levels dedicated to wellness, medical, and service uses
- Upper residential levels designed with controlled density
- Approximately four residences per standard floor
- Uppermost levels reserved for penthouse residences
Lifestyle & Commercial Core
A centralized layer of dining, retail, and social spaces designed to support daily activity within the community.
In total, the development comprises approximately 527 residences integrated within a cohesive master-planned environment.
The project has been structured to balance scale, density, and long-term livability.
Architectural Direction
Pueblo San Miguel draws from the architectural language of San Miguel de Allende, adapted for a coastal setting.
The design emphasizes:
- Material richness and texture
- Human-scale streets and courtyards
- A sense of permanence and place
Balanced with modern interiors and efficient layouts suited to contemporary living.
Residential Offering
The residential mix is intentionally diversified to support multiple buyer profiles while maintaining pricing integrity across the development.
- Grand Estates – 5 units – $5,000,000
- Master Villas – 10 units – $2,300,000
- Villa Type 1 – 50 units – $1,485,000
- Villa Type 2 – 90 units – $810,000
- Villa Type 3 – 150 units – $702,000
- Brownstones – 150 units – $580,000
Tower Residences
Approximately 68 condominium units distributed across upper tower levels, including premium penthouse residences.
- Standard residences: approximately $650,000
- Penthouse residences: premium tier
Daily Living Experience
The community is designed to support a more efficient and complete daily experience.
Within walking distance:
- Food and essential goods
- Dining and social environments
- Wellness and recovery spaces
- Services that support everyday living
The result is a setting where time is used more effectively and daily routines are simplified.
Food & Agricultural Integration
Food is incorporated as part of the living experience.
- Organic cultivation of herbs, fruits, and vegetables
- Small-scale poultry and egg production
- Curated sourcing of high-quality meats
Market offerings emphasize freshness, accessibility, and quality, supporting a range of dietary preferences.
Wellness & Medical Integration
Wellness and medical services are embedded within the project, primarily within the lower levels of the towers.
These services include:
- Preventative care and dental services
- Aesthetic treatments
- Recovery and longevity programs
Positioned to support ongoing health as part of everyday living.
Infrastructure & Sustainability
The project incorporates dedicated systems designed to support long-term efficiency and resilience.
- Solar energy integration
- Water desalination and reuse systems
- Waste management infrastructure
- Smart monitoring systems
Operations & Workforce Strategy
A dedicated off-site operations campus is located on the east parcel.
- Staff housing
- Maintenance and logistics facilities
- Operational coordination and security
Workforce Impact
- Significant employment during development
- Long-term operational roles across multiple sectors
- Opportunities for workforce training and advancement
Business Model
Pueblo San Miguel is supported by three primary revenue streams:
- Residential sales
- Rental and hospitality participation
- Membership and service-based offerings
Recurring Revenue Potential
In addition to residential sales, the project is designed to support long-term recurring revenue through:
- Membership-based access to wellness and lifestyle services
- Rental participation from select residences
- On-site services and daily-use amenities
These components enhance the overall value of the project and provide additional upside over time.
At this stage, they are considered supplemental to the core residential model.
Financial Overview
The financial model is structured around residential absorption as the primary driver, with additional upside from operational components over time.
Projected Revenue:
- Approximately $433M+
Estimated Total Development Cost:
- Approximately $280M to $315M
Projected Profit:
- Approximately $120M to $150M+
Development Strategy
The project will be executed in phases, allowing for:
- Controlled inventory release
- Alignment of infrastructure with development stages
Reinvestment of revenue into subsequent phases
Market Position
Pueblo San Miguel addresses a clear gap in the Northern Baja market:
- Limited supply of integrated, high-quality communities
- Increasing demand from cross-border and international buyers
- Opportunity to deliver a more complete residential experience
Land Contribution
The primary land parcel is contributed to the project by the ownership group through an aportación structure.
This aligns long-term interests with project performance while reducing initial land acquisition requirements.
Capital is required primarily for ownership consolidation, estimated at approximately $3M to $7M.
Strategic Advantage
Pueblo San Miguel brings together a combination of factors that are rarely aligned within a single development:
- Scale sufficient to create a fully realized community
- A location positioned within a high-growth coastal corridor
- A product mix designed for both absorption and long-term value
- Integrated planning that supports daily life rather than fragmenting it
- A capital structure that reduces upfront land burden
Together, these elements position the project to deliver not only strong financial performance, but lasting relevance within the region.
A New Benchmark for Coastal Living
Pueblo San Miguel
A project positioned to establish a new standard for how coastal communities are conceived and experienced in Northern Baja—defined by clarity of vision, quality of execution, and long-term impact.
Appendix — Notes & Disclaimers
Figures are estimates as of March 27, 2026; buyer to verify all facts independently.
This document is for discussion; it is not an offer to sell securities.
Any concept program shown is illustrative and non‑binding; buyer to complete the entitlement path with Buy Baja Real Estate.
Parvin Kaidi, CEO | Broker
Las Gaviotas, Rosarito, Baja California, Mexico.
USA +1 (619) 823-6226
MX+52 (646) 155 0555
hola@buybaja.com
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